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Strategy with my Coffee
NEWSLETTER
Your company’s under 5 minute strategic resource.
Onboarding to Excellence
Coaching entrepreneurs, salespeople and managers
to win with people and become the brand of choice
Get the FREE
Marketing Multiplier
Guide.
Hey there, my name is Mark Sawatzky. I’m the founder and CEO of winonmonday.com
In my 30 years of sales and leadership experience, I have found that many training and onboarding programs are missing win-with-people training.
People are hired, they receive product and job training, and then it is left to hope that they will know how to make strong connections.
Every business is really about people, and how your leadership team engages your staff and how your staff engages the marketplace has a huge impact on turnover and access to your market’s repeat and referred sales.
If you’re missing win-with-people content when you onboard your people, you can find that here for less than the cost of a good office chair or that ad you placed that did nothing for you.
Courses
- Maximize your access to your market’s repeat and referred sales.
- Lower turnover.
- Increase team performance potential.
Why Sign Up
Lower Turnover
Finding and keeping good people is one of the greatest challenges of running a business today and it will be for the foreseeable future.
The layer in your organization that has the biggest impact on this is management.
People don’t leave jobs, they leave managers.
People work differently today but they still respond to connection, and your managers need the strategies that make the connections that can increase productivity and lower turnover.
Maximizing Repeat and Referred Sales
Every industry has the same three sales doors: the new sales door, the referred sales door and the repeat sales door.
To maximize your company’s sales performance, you need access to all three.
You control access to door one and the market controls your access to doors two and three based on what they remember about you.
To be remembered well you need to win at experience because your good and working product is paid for and assumed, and things that are paid for and assumed are not memorable.
Maximizing Repeat and Referred Sales
Every industry has the same three sales doors: the new sales door, the referred sales door and the repeat sales door.
To maximize your company’s sales performance, you need access to all three.
You control access to door one and the market controls your access to doors two and three based on what they remember about you.
To be remembered well you need to win at experience because your good and working product is paid for and assumed, and things that are paid for and assumed are not memorable.
The Relationship Economy - Today’s Business Arena
Your business is competing for customers and staff in the Relationship Economy. In this time of business, products are assumed and it is the experience (the relationship) that people are looking for.
An entire industry called social media proves this … an entire industry built on relationships … built on to like what I’m doing.
Add to this the reality that many people today have grown up with more than your leadership team did, and this has made feelings and experience more valuable in making decisions than it is for many in your leadership group.
You can either long for the good old days or adjust to the new days and get the results you’re after.
The Formula for Brand Engagement
Engagement can be defined as an emotional connection to your brand.
When people are engaged, they become fans.
The formula for engaged customers is product + experience.
The formula for engaged employees is pay + experience.
Experience is the most cost-effective way to create engagement.
When customers are engaged, they buy again and give you access to their friends.
When staff are engaged, they stay longer and work at a higher level.
The Formula for Brand Engagement
Engagement can be defined as an emotional connection to your brand.
When people are engaged, they become fans.
The formula for engaged customers is product + experience.
The formula for engaged employees is pay + experience.
Experience is the most cost-effective way to create engagement.
When customers are engaged, they buy again and give you access to their friends.
When staff are engaged, they stay longer and work at a higher level.
Testimonials
Winkler Consumers Cooperative Ltd
We hired Mark to work with two members of our sales team to become more comfortable with making first connections with potential customers. Not only did that happen but they also gained valuable selling insights to guide them through the sales journey. We are very pleased with the result.
Verne Reimer Architecture
We hired Mark to lead an internal brand engagement review with our staff. The insights gained showed us connection points that would provide our firm the greatest return.
WBS Construction
Mark has worked with our company since 2003 providing strategic insight, leading the sales of a number of multi-family projects, managing our marketing efforts, assisting in RFPs and supporting HR. His diverse skill set has made him a valuable resource to our company.
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