Become a Marketplace Rockstar

Make More Fans!

Get the insights and steps to making more fans at work.

learn more

How Fans and Brands are Made

FREE Download

The two sides of business

There are two sides to every business: 1) Products, 2) People

Most companies have the product part figured out, but not the people part.

This is a big reason why many businesses struggle to reach their brand potential.

You’ve come to the right place if you feel the people side is holding your business back.

Mark Sawatzky

Mark CV Picture 2018

I have been in business since 1992, and over that time, I have observed the following:

Businesses that deliver a good product with a great experience consistently turn more buyers into repeat and referring customers than those that deliver a great product with a good experience.

Here’s why great products have less power to make fans than a great experience.

Products, no matter how great they are, are paid for, and when people get what they paid for, they’re not wowed.  On the other hand, a great experience is not expected, it’s rare and it’s personal, and these 3 qualities give it the ability to make fans.

In business, having a good product is a must, but once you have that, winning at experience is the x-factor to making fans and becoming the brand of choice.

Want to get more x-factor in your business?
It’s in the brand manuals and workbooks you can buy on this site.

learn more

Train Your Whole Company at a 92% discount.

Is it worth it? Ask yourself the following questions:
What would be the cost if one of your best employees left you?
What would be the value if your lowest-performing staff gave you more?
What would be the lifetime return if your next sale became a customer for life?

Brand Manuals

E&W
see more
MKT X
see more
MGMT X
see more
SALES X
see more
Get the manuals

Testimonials

We hired Mark to work with two members of our sales team to become more comfortable with making first connections with potential customers. Not only did that happen but they also gained valuable selling insights to guide them through the sales journey. We are very pleased with the result.

Winkler Consumers Cooperative Ltd

We hired Mark to lead an internal brand engagement review with our staff. The insights gained showed us connection points that would provide our firm the greatest return.

Verne Reimer Architecture

Mark has worked with our company since 2003 providing strategic insight, leading the sales of a number of multi-family projects, managing our marketing efforts, assisting in RFPs and supporting HR. His diverse skill set has made him a valuable resource to our company.

WBS Construction

Skip to content