The Music Of Business
It’s common for businesses to want to make fans.
“So, what in business converts the principle of sport or in the case of this article, music, to business?
The answer is the experience.”
What industries do we often associate with fans?
Two come to my mind. Sports and music.
If we think of sports or music, what is a fan?
The answer is … someone who likes a certain team or band.
When I think of this as it relates to business, I don’t think fan goes deep enough.
I think what businesses are really looking for are true fans.
What is a true fan?
People who stick with a team when it’s losing or with a band when they put out a bad album.
True fans come with relationship credit.
Relationship credit provides time to get things right when things go wrong.
This is the definition of a great customer.
Someone who sticks with your business even when something goes wrong.
So, what in business converts the principle of sport or in the case of this article, music, to business?
The answer is the experience.
Experience is the great connector … it’s what creates the music of business.
The connection experience is what makes some songs favourites while others remain just songs.
Songs become favourites when they connect deeply with a person either because they added to a great time in a person’s life or helped them through a difficult time.
This is what your business needs to do … become part of the experience of solving a problem or leveraging an opportunity.
So how do you deliver an experience that converts the principle of music to business?
Servanthood.
What is servanthood?
It’s doing something for another’s benefit not your return.
Why does it work?
Because it makes people feel valuable, and making people feel valuable makes them fans.
In every interaction, focus on making people feel valuable (both customers and staff) and they will become a true fan of your business.
