Blog
While not all young people are the same, there are some things I believe they have in common. “The higher one’s standard of living, the more life is filtered through how something makes you feel, and today, as most basic needs are met, feelings matter in leadership.” Many young people, whether they know it or […]
No matter what industry you are in, there are only three doors through which a sale can come to your business. These doors are: “The first time someone buys something they buy a product, the next time they buy it, they are buying the company that sells it.” 1) The New Sales Door. 2) The […]
South Africa has eight of the top 15 universities in Africa but its higher learning institutions are rated as the worst performing among the BRICS emerging market nations.
Making people feel valuable and becoming the go-to business happens above the product level … in the realm of experience. Your good product may be of value, but it can’t make someone feel valuable. This brings us to an important question … if the ultimate organizational/brand goal is to make people feel valuable, is there […]
People make purchase decisions based on two system thinking … System 1 and System 2. System 1 is fast and emotion-based. System 2 is slow and logical. “Yup, as logical as your purchase decisions appear to you, they are influenced by emotion.” System 2 is the one we often think about when selling because it […]
It’s common for businesses to want to make fans. “So, what in business converts the principle of sport or in the case of this article, music, to business? The answer is the experience.” What industries do we often associate with fans? Two come to my mind. Sports and music. If we think of sports or […]
Did you know that you’re competing for customers in the Relationship Economy? If you read the previous page, you would say yes. In this time of business, your good and working product is assumed and it is the experience that is remembered. We entered this time of business from the Product Economy … a time […]
Brand February 7, 2022 Posted by: Mark Sawatzky Category: Hobbies , No Comments A brand is made up of three elements: What it does. What it looks like. How it performs. To get access to your market’s best sales and your area’s best customers, make sure your personal brand and your company’s brand is high. […]
Some of can`t rely on stable worlds economic, so learn, learn and learn everything new, this will help you anytime, dont be upset, believe yourself even in dark times!